JXTA Golden Ale t-shirts
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Creative Team
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In the fall of 2018, we partnered with Northeast Minneapolis brewing company Dangerous Man Brewing Co. to create a “JXTA Golden Ale.” Brewed by Dangerous Man, the ale’s flavor profile–ginger, turmeric, and lemon–was developed by Roger Cummings, JXTA Co-Founder and Chief Cultural Producer, and the beer’s label, tap handle, stickers, and t-shirts were designed by JXTA Graphic Design apprentice Patricio D. With the designs, Textiles & Screen Printing Lab printed a limited run of “JXTA Golden Ale” t-shirts, available for purchase only at the beer’s release event at Dangerous Man on Wednesday, September 12, 2018.
The beer was brewed for a limited run and available for purchase for just two weeks (including during a release event), and $1 of the proceeds of each JXTA Golden Ale sold helped fund programming for JXTA’s forthcoming art plaza on the corner of West Broadway Avenue and Emerson Avenue North on the JXTA campus. As part of Dangerous Man’s commitment to giving back to their community, the brewery identifies and seeks out opportunities to create one-of-a-kind limited-edition brews with organizations that provide a positive impact to the Twin Cities area. This collaboration offered a unique opportunity for JXTA.
