Art Hounds Branding

Client

MPR News

Service

Logo Identity

Creative Team

Project Leads: Patricio Delara, Greta Kotz. Team: Avahnii L, Ethan N, Alex V

Creative Solution

In the winter of 2019, the Graphics Lab was hired by MPR to create a logo identity for Art Hounds, a channel from Minnesota Public Radio News. The creative team created several concepts that represented the show and those who look beyond their own work to highlight what’s exciting in local art. The concept Curiosity was chosen, and Graphics created a comprehensive brand toolbox for the identity.

“The eyes of curiosity represent not just MPR on its search for emerging creativity in the Twin Cities, but those listening who are eager to explore and begin countless journeys into the artistry and expression our community holds.” – Patricio Delara Graphics Lab Assistant Lead