In 2018 and 2019, the Minneapolis Local Organizing Committee (MLOC) commissioned JXTA for a series of projects in conjunction with the Minneapolis-hosted NCAA Men’s Final Four Tournament in April 2019. MLOC hired JXTA’s Graphics Lab to design and facilitate the production of marketing materials for VIP visitors including four brochure designs, an album cover, an album insert, four notecard designs, a flyer, five hangtags, a tote bag, a cookie canister design, and nearly 100 individual icons.